Be the first to solve
Being the first to solve a puzzle has a substantial benefit: A 3x bonus!
If a puzzle is easy to solve, it’s difficult to be the first. So to be the first, you must focus on more challenging puzzles.
In any case, it’s not easy to solve a puzzle that no one has yet solved; additionally you don’t have clues on how to solve it. When you face a new challenge, remember that in puzzlopia we don’t deceive but rather make sure that all published puzzles always have a solution. Otherwise we’ll make it very clear, and specify which goal should be achieved (what to do with a puzzle with no solution?).
That’s the rub of the challenge, in opening a path, reason why the reward for those who arrive first is to triple the points gained when solving the puzzle!